OUR FAB STORY

Already immersed in the world of glamour, beauty, fashion, and art, Sheena Byrd, our CEO and Founder, grew up in Brooklyn during the golden era of the late 90s and early 2000s. She was always surrounded by the bold and the creative, whether on a subway ride to Manhattan or passing on the streets heading to the local bodega. Being a fashionista and trendsetter, growing up so close to the city, allowed Sheena to push the envelope when it came to her style, the outfits she curated, and the makeup looks she wore, all displayed her eccentric side and love for life. In time, the very environment she lived in would serve as the muse she needed to create what we know as Simore Beauty today! “I looked at my daughter and knew I wanted to create a platform for her to one day take over. As I was shopping for lashes, it dawned on me... you can do this and provide this to millions of people like you, who want a bold, quality lash, that would leave a lasting impression... And just like that, Simore Beauty was born." Simore Beauty is here to be your go-to destination for on-trend, quality lashes that will cause everyone to stop you in your tracks. Remember, just one bat of your lashes, and they’ll want Simore!